We focus on promoting local businesses by connecting with small businesses that create pure, high-quality beauty products using local ingredients. This approach not just encourages local entrepreneurs but also reduces the carbon footprint associated with importing international brands.
At ELENA, we prioritise hiring and developing local therapists. As a next step, the brand has plans of launching the first-ever spa training academy in the Maldives in 2022. This will be a first in the Maldives, offering reputed spa training and certifications. Employing locally trained spa professionals cuts the carbon footprint, as the brand no longer relies on foreign workers – or sending local talent abroad for training.